Public Relation & Communications
Executing process change in your organization requires a deep understanding of key issues, current trends and the technology needed to support it.
With the speed at which business operates, it’s common that an organization is too quick to propose a solution without fully defining the problem. Undertaking One11’s 4-step approach allows your organization to fully define the challenges and identify comprehensive IT tools and solution.
In working with our experienced consulting team, your organization will understand its strategy, structure and the tools necessary to make the strategy a reality.
About Our Public Relations Services
“Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
OUR Mission: To create a positive impact on our clients’ audience by providing effective, strategic communications. We create opportunity and inspire passion in the lives of our team members, clients, shareholders, and community while adding a distinct measurable value through results-driven digital marketing strategies.
OUR Vision: To create awareness and action in our clients’ audience through targeted messaging, storytelling and engagement. We aim to continually develop results driven strategies designed to meet specific client needs. We will fulfill this Vision by having:
» A Driven Team: a culture that inspires people to achieve beyond what they thought possible
» A Collaborative Environment: always encouraging collaborative and innovative thinking to create measurable solutions for each client
What does it mean for ours clients?!
Our PR team works with clients to develop a communications strategy to achieve specific goals. We engage an audience – on behalf of our clients – to communicate, educate, to create an opportunity or conversion to the clients’ key messages.
We believes that PR is a daily opportunity to interact with clients’ customers. As part of that communications strategy, we work with other facets of SMOHFI Advisors team to ensure that all of the channels are working to their fullest potential – Social Media, SEO, Email, and Content Marketing.
Our Core Values
SMOHFI Advisors Core Values bleed into every aspect of the business and provide a foundation for behavior, attitude, and decision making. These values define our culture and express the mentality and behaviors necessary for public relations and communication to exist and achieve our goals:
» Teamwork: mutual respect, collaboration, always offering support for one another
» Everyone Has a Voice: transparency, all team members regardless of rank or position are encouraged to provide insight
» Excellence: an unwavering desire to achieve set goals while maintaining focus on Vision and Values
» Attention to Detail: a focused alertness, always digging deeper, perfection even in the smallest tasks
» Growth: always focused on company growth, team growth, and personal development
» Balance: maintaining a balanced life that allows for mental and physical wellness
What we do for SMEs
SMOHFI Advisors knows that a clearly defined public relations or communications strategy, linked to your business goals, can make or break an organisation’s reputation. We provide well-researched, innovative and measurable strategies for organisations and campaigns, whatever your budget.
Using a range of traditional and digital tools, we can make your organisation stand out in the crowd, and your messages cut-through the clutter to reach your target audiences.
Once your strategy is created, we can implement it for you.
We also provide ongoing PR and communications retainer Services
SMOHFI Advisors specialises in dealing with sensitive issues and reactive media situations.
We know that good communication is vital to both proactive and reactive stakeholder engagement, and will work with you to create a strong engagement plan for any issue.
We will analyse your stakeholders’ needs and tailor a timeline of action and materials to target them through the most effective channels.
Sometimes the most sensitive issues never appear in the public or news, and that means we’ve done our job.
SMOHFI Advisors offers a broad range of writing services including strategies, annual reports, strategic plans, power point presentations, policies and reports, grant writing and policy and procedure manual writing.
We write media releases, opinion pieces, feature articles, website and news articles, case studies and create online copy.
We specialize in summarizing technical or lengthy documents into executive summaries or shortened reports.
Our communications experts have edited everything from government brochures to marketing plans to newspaper advertisements. We understand that editing needs to meet a tight deadline, and we offer a very quick turn around time.
SMOHFI Advisors can create and also distribute your internal and external publications, whether they are newsletters, e-bulletins, fact sheets, brochures, flyers, question and answer documents, posters, display materials or branded products.
Whether you are doing a niche industry campaign or a major report launch across Asia Pacific, SMOHFI Advisors has the media contacts and creativity to ensure you obtain strong media coverage.
With backgrounds in journalism, we understand how the media works, what makes a great media angle, and how to position your organisation, product or spokesperson to achieve success.
We provide media monitoring services and can produce weekly online and media bulletins.
We offer media training for spokespeople including interview preparation.
If an urgent media issue comes up, we will create key messages, reactive lines, Question and Answers and media talking points and work with the media and your spokesperson to handle the situation.
SMOHFI Advisors also offers proactive and reactive media strategies and creates specialized media lists.
We can target specific press and event opportunities such as conferences and seminars to leverage optimal coverage of your company. This will include any necessary creative development and on-site management for offline events, conferences, and influencer events. Read more about Event Planning & Management
From raising brand awareness to attracting new staff members, SMOHFI Advisors PR & Communication Services can help in marketing your business.
Clearly, our PR services is highly beneficial to business growth and should be a cornerstone of your company’s marketing strategy. Contact Us
4 Ways helps in marketing your business
When you’re marketing your new business or current business, it’s important to include public relations in your company’s growth strategy. Implementing a PR plan enables you to establish your brand identity in a practical, cost-efficient manner, and helps you market your business in several important ways:
PR marketing makes people aware that you exist. When marketing your business, a consistent public relations program helps build general awareness of your product, service or brand. A PR strategy also supplements any direct marketing and advertising efforts, and helps increase your website’s rank in Google so people can more readily find your business.
Another way that PR helps in marketing your business is to attract new customers. When your products or services receive press coverage, your brand gains credibility among customers. A positive news story about your business will influence customers to choose your brand’s product or service over competitors that get no media exposure.
In marketing your business, utilizing PR can attract investors to your brand, which is especially beneficial when you’re just starting out. A carefully planned PR strategy can generate positive media coverage, giving you a better negotiating position with potential investors. Additionally, well-executed PR makes your business appear larger and more established, which can help you secure partnerships and funding.
In addition to new customers and investors, PR can help attract prospective employees. By marketing your business as an industry leader, you appeal to qualified individuals who wish to be employed by a successful business. PR marketing helps your business grow internally as well as externally.